RENT THE RUNWAY
BRIEF: How do we reframe RTR as a part of everyday life rather than event based?
INSIGHT: Rent the runway is for women who don’t want to be confined by their closet. They triumph over every trend while maintaining their own sense of style. They know, the only closet that can keep up is the closet you don’t keep, spanning through trends and decades effortlessly.
CONCEPT: The only closet that can keep up is the closet you don’t keep.
To give users as many options as possible, we created a new sister platform for users to rent curated vintage pieces with the same ease and flexibility of the traditional RTR app.
To help roll out this new app offering, we want to utilize partnerships with fashion influencers and studios.
“Fashion fades, style is eternal” Yves Saint Laurent.