Samsung Galaxy S22|S22+

How do we show the S22 | S22+ is in a league of its own when it comes to nightography, battery, and...adventure? Obviously, the streetlights will guide you on a wild ride through the city to a Wilson Picket song.

Hero :60
Hero :30
Hero :15
Feature Specific :15s
Agency: Le Truc + Leo Burnett + the community
Role: Art Director

Bastian Baumann, Paz Molina, Chris Mendez, Aubrey Estes

Sole creative team on the launch films. Feature specific films were built off the hero spot by another team. We continued to oversee, inform and assist with the feature specific films.