CHAMPION

BRIEF: Champion has been around forever, but how can we make it more relevant with a younger demographic?

INSIGHT: Champion isn't a performance activewear brand. It's not going to tell you can deadlift 400lbs. But it is authentically comfortable.

CONCEPT: Champion lets you get comfortable.

OOH
SOCIAL
PRODUCT INNOVATION

This point of sale partnership with Kodak will offer to develop your disposable camera photos to be featured in Champion's social campaign.

CW: Zeke Handelman
HANNAH BERLING
HANNAH BERLINGINFO