HANNAH BERLING
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OLD TOWN CANOE

BRIEF: Old Town needs to maintain relevance within the established canoeing community. How do we make sure Old Town Canoe is the first brand you think of when you think canoeing?

INSIGHT: Old Town Canoe buyers have a cult status loyalty from their legacy and superior craftsmanship.

CONCEPT: An Old Town Canoe is one that is worthy of nature’s beauty. 

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