**STUDENT WORK**

BRIEF: After 2020, everyone is paying more attention to the importance of hard conversations. How can we navigate them easier?

INSIGHT: Conversations can be awkward. Especially when they are about things that are awkward —— which by no surprise coincide with conversations we should be having with the people in our life. Having those conversations in a moment of parallel bonding (the car, hello no eye contact) surrounding content that was mutually consumed can spark easier conversations.

CONCEPT: We introduce to you fr*nk. A content-curating, user-educating, and conversation-facilitating app we created for everyone.