CHEERWINE
**STUDENT WORK**
BRIEF: Cheerwine is a southeastern delicacy (if you get the opportunity to try a Cheerwine float, don't ask any questions and just do it.) How do we roll the product out nationally while keeping true to the essence and origin?
INSIGHT: Cheerwine is much sweeter than other sodas. People from the south are sweeter than people from the north. Coincidence?
Probably yes, but so what.
CONCEPT: Cheerwine is soda as sweet as the South.
OOH
SOCIAL
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![](https://assets-global.website-files.com/5e2773f454876410f221f1d5/6044726d5bba097a21e48004_CheerwineSocialMock.jpg)
PRODUCT INNOVATION
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