CALIFORNIA AVOCADOS
**STUDENT WORK**
BRIEF: How do we create loyalty to California Avocados?
INSIGHT: People who love avocados, f*%$ing LOVE avocados. California is clearly the holy land, so what if we treated California Avocados as the basis of a new religion?
CONCEPT: California Avocados are Hella Divine.
OOH
![](https://assets-global.website-files.com/5e2773f454876410f221f1d5/6057b5004e987f1bda41d29e_AVO3Logo.jpg)
![](https://assets-global.website-files.com/5e2773f454876410f221f1d5/6057b4ce127631397bba1b44_AVO4.0.jpg)
![](https://assets-global.website-files.com/5e2773f454876410f221f1d5/6057b4c9fb416c8a2e70111a_AVO2.jpg)
![](https://assets-global.website-files.com/5e2773f454876410f221f1d5/6057b515c53f676019f44f04_AVO%24.jpg)
![](https://assets-global.website-files.com/5e2773f454876410f221f1d5/60580550e7d26541fa44564a_PR.jpg)
MERCH
The Holy Avo. A book of recipes utilizing the Hella Divine California Avocados.
![](https://assets-global.website-files.com/5e2773f454876410f221f1d5/6058058696329b61957ba9d2_holyavo1-Recovered.png)
![](https://assets-global.website-files.com/5e2773f454876410f221f1d5/605806372e8de8716443eba5_bible2.jpg)
Prayer Cards
Avo Rosary
![](https://assets-global.website-files.com/5e2773f454876410f221f1d5/60580936fb416c81f1716a79_hands%20rosary.png)