CALIFORNIA AVOCADOS

BRIEF: How do we create loyalty to California Avocados?

INSIGHT: People who love avocados, f*%$ing LOVE avocados. California is clearly the holy land, so what if we treated California Avocados as the basis of a new religion?

CONCEPT: Hella Divine

OOH
SOCIAL
EXPERIENTIAL

Communion...but avocado toast.

MERCH

The Holy Avo. A book of recipes utilizing the Hella Divine California Avocados.

Avo Rosary

HANNAH BERLING
HANNAH BERLINGINFO